Success Stories
The work, and the people behind it.
Stories from work with charities, businesses and the people who power them. Each one names the role I held – a Know Good Consulting client, a contract leadership role, a staff role or a board seat – so you know what I did and where.
- Warm Hugs, Hot Tea and the Subtle Art of Helping: A Free Book for Natural Supports
Reading Time: 2 minutesA free book that helped thousands of Airdrie-area families, friends and co-workers support someone through crime, loss and trauma.
- The Fellowship Campaign: Giving Donors a Real Connection to Research
Reading Time: < 1 minuteA recurring campaign that funded breast cancer research fellows directly – with researchers as storytellers – exceeded every goal and drew new mid-level and major donors.
- The Live Edge Donor Wall: A Thank-You That Feels Like Home
Reading Time: < 1 minuteA handmade live edge donor wall designed to feel warm and welcoming for people facing barriers to health – built by hand, name by name.
- Finding the Soul of a Business: A Strategic Plan That Brought People Back
Reading Time: 2 minutesA tired team and a stalled business rediscovered what made them special. In the first year: retention up 13%, 28% of lost customers back and no resignations.
- A Hard Call, Made With Care: Growing Sales With a Smaller Team
Reading Time: 2 minutesA smaller, better-supported sales team – and every departure handled with care – grew sales nearly 17% year over year with no added marketing spend.
- Helping a Board Decide With Confidence
Reading Time: < 1 minuteA board kept delaying decisions. Clear information, a disclosure framework and automated reporting helped it decide with confidence.
- Reaching a New Audience Through Trusted Partners
Reading Time: < 1 minuteA national organization launched a product for a brand-new audience. Partnerships built trust first – and the first year reached 225% of goal.
- A Community Program Everyone Wanted to Be Part Of
Reading Time: < 1 minuteA respected niche business built a community program with mass appeal – earning international attention, awards and more than one million activations across Western Canada.
- Advocating for Change: Giving People a Direct Line to Government
Reading Time: 2 minutesA provincial organization needed to protect vulnerable people from harmful legislation. Within a week of launch, the Minister called – and the most harmful changes came out of the bill.
- Asking Bold Questions: A Campaign That Tripled Response
Reading Time: < 1 minuteDonor insight became bold questions on timed postcards – tripling a national charity’s record response rate and moving many donors to monthly giving.
- From Pilot to National Standard: Helping Teams Share What Works
Reading Time: 2 minutesA regional pilot retreat for 20 development staff became a national standard – and a measurable productivity lift for more than 100 people.
- Turning Decades of Expertise Into a Digital Tool
Reading Time: < 1 minuteAn industry expert’s paper-based scoring system became a secure app and website – launched on schedule and now used inside a major global company.
- Sales Training That Puts the Customer First
Reading Time: 2 minutesAn international brand’s retail partners were trained to “assume the sale.” We retrained reps to see the customer as a person first – and within a year it became the national standard.
- Digital Donor Screens: A Thank-You That Helps People
Reading Time: < 1 minuteWith little wall space and a need for easy updates, we helped a regional charity replace a traditional donor wall with digital screens that thank donors and help families find services.
- Board Development Survey: Seeing a Board’s True Capacity
Reading Time: < 1 minuteA board survey showed high satisfaction but missed the full story. In under seven weeks, we mapped the board’s real skills and capacity.
- The Every Action Counts campaign
How small, everyday actions were turned into a movement people wanted to join.
- Awards and keynotes
Programs that earned awards for clients and employers, and keynote talks from nearly 30 years of marketing and fundraising work.