Getting Up to Know Good. Success Stories. Targeted Acquisition Campaign The Challenge: Reaching an Untapped Market The Outcome: Sustainable success, seamlessly transferred:In the first year of this campaign model, the organization achieved 225% of their goals for customer acquisitions, with average transaction values exceeding expectations. Read the Full Story → Advocating for Change The Challenge: Protecting the Vulnerable from Harmful Policy The Outcome: A Direct Line to Decision-Makers Thousands of people engaged with the campaign, using the tools we provided to share their personal stories directly with members of the government. Our campaign gave a powerful voice to many who had previously felt unheard. Read the Full Story → Building Brand Presence The Challenge: Breaking Out of the Niche The Outcome: A million activations and international acclaim. The CSR program we developed garnered international attention and won multiple prestigious awards. But the most important metric for our client was the ground-level impact: the program tracked more than one million activations across Western Canada. Read the Full Story → Digital Stewardship Screens The Challenge: Beyond the Static Donor Wall The Outcome: Amplifying Gratitude and AccessThe result is a highly accessible, dynamic tool that says so much more than “Thank You.” The interactive screens not only display genuine gratitude to supporters, but they also educate guests on how to access vital programs and provide immediate avenues for donations while they consume the content. Read the Full Story → Predictive Analytics Platform The Challenge: Translating Decades of Expertise into Digital Innovation The Outcome: A Global Paradigm Shift We delivered a market-ready product that launched on schedule and immediately changed how business is done. Our client rapidly earned commendations from professional associations for their groundbreaking application and related training events. Today, this predictive tool has been successfully deployed across multiple locations, including a seamless integration within a major global enterprise. Read the Full Story → Retention & Acquisition Strategy The Challenge: Deepening National Engagement The Outcome: Record-Breaking Responses and Recurring Revenue. The bold campaign received a massive response. The project shattered expectations, tripling the organization’s previous record response rate for acquisition and retention campaigns. Read the Full Story → Revenue Development Strategy The Challenge: Stagnant Sales Despite a Superior Product The Outcome: Doing More with LessThe results were extraordinary. Even after reducing the sales team by 28%, and with absolutely zero additional investment in marketing, our client experienced a nearly 17% increase in year-over-year sales revenue. Read the Full Story → Process Improvement & Best Practices The Challenge: Unifying a $1.5 Billion National Network The Outcome: A Thriving, Cohesive National Culture All development staff—more than 100 FTEs—experienced a measurable increase in overall productivity. Client satisfaction rates soared, particularly among national clients who finally experienced a seamless, consistent standard of care across all branches. The cultural impact was equally profound: new hires felt actively supported, and experienced staff saw a longer, clearer runway for their careers within the organization. Read the Full Story → Sales & Customer Service Training The Challenge: High-Stakes Launches and High-Pressure Sales The Outcome: Higher Value, Happier Customers, National Standardization The results completely transformed the brand’s retail ecosystem. Our initial rollout reached one national retail partner and all of the brand’s field reps. Within a single year, the phenomenal success of the program led to it being adopted as the mandatory standard for all authorized partners. Read the Full Story → Building the Strategic Plan The Challenge: Reigniting a Stalled Legacy The Outcome: Radical Growth and Zero Resignations In the first year alone, our client experienced a 13% increase in client retention and successfully recovered 28% of the clients they had lost in recent years. Most importantly, the company culture underwent a massive transformation: there were zero resignations from the team. Read the Full Story → Publishing a Community Resource Book for a Victim Services UnitThe Challenge: ADVAS needed a comprehensive, expert-backed community resource, but lacked the funding, cross-sector partnerships, and publishing infrastructure to bring it to life.The Outcome: I secured the project funding, led extensive community engagement, and co-authored the book with experts – ultimately directing the publishing and distribution process. "Conor shows immense professionalism and leadership, with deep knowledge of business and marketing." Brent H. President, Steam Train Creative "Excellence in developing a marketing plan based on past company performance. It remains highly relevant." Chris C. CEO, Men In Kilts "I appreciate Conor's ability to cut to the chase and identify underlying potential, and to develop plans and relationships that get results." Stephen W. Canadian Blood Services "Conor demonstrates a sincere and energetic commitment to results-based initiatives. He is creative and strategic in his planning and is able to employ effective evaluative strategies that enable him to set a comprehensive course toward success." Sabrina D. National NGO Leader "Absolutely amazing! So excited to see the results of your heart and soul campaign Conor! Thank you does not begin to express how thankful we feel about your work on this project!" Lori R. Provincial Organization Leader "Perhaps the strongest element of the fund development program is its approach to donor acquisition. The program is rooted in research and an understanding of donor behaviour and is yielding strong results in terms of the number of donors and gifts received." Third-Party Consultant Independent Report Ready to Transform Your Organization? Let's build a strategic marketing and revenue development plan that gets results. Get in Touch We are proud to have collaborated with many great businesses and charities, including: Clients Include We are Know Good Consulting. Inciting Radical Success Through Uncompromising Humanity. We are an award-winning, Indigenous-owned consultancy that partners with businesses and charities to drive long-term, sustainable growth. Backed by nearly 30 years of experience and more than $1 Billion in generated revenue, we don’t just advise—we execute data-driven strategies that sharpen your messaging, connect with the right audience, and diversify your revenue. Let’s unlock your potential and build something great together. Up to Know Good (our clients) Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here. Services We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here. Terms We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here. Connect with us today! Inciting Radical Success Through uncompromising humanity. Strategic marketing, communications, and revenue development for businesses and charities. Start Your Journey