Our Purpose

To incite radical success

through uncompromising humanity.

Our Mission

Know Good Consulting helps build lasting and meaningful connections that contribute to the well-being of our clients and the communities we all serve.

Rooted in Tradition, Focused on the Future

In the spirit of respect, reciprocity, and truth, we honour and acknowledge the traditional territories and oral practices of the First Nations, Inuit, and Métis people and families who live in Canada. We acknowledge all Nations—Indigenous and non-Indigenous—who live, work, and play on this land and who honour and celebrate this territory.

This land holds the histories of families and communities coming together with respect, kindness, and love. We honour our ancestors by living and sharing traditional values, using stories to build connections, and coming together as a community grounded in these principles.

Conor Tapp
Founder & Lead, Author

Meet Conor Tapp, Founder & Lead Know-Goodnik

ᑕᓂᓯ, Tanisi, Hello,

I’m Conor Tapp, Founder and Lead at Know Good Consulting and a proud member of The Métis Nation of Alberta (Region 3) within the historical Northwest Métis homeland.

For nearly 30 years, I have helped charities and businesses across Canada increase their presence, engagement, market share, revenue, and profit. Throughout my career, I have delivered presentations globally and influenced or generated over $1 Billion in new revenue for our clients.

In September 2026, I published Storytelling That Moves People, a pocket guide to narrative marketing for small charity fundraisers.

In recent years, Canadian organizations have faced unprecedented challenges. Yet, our clients at Know Good have consistently met and exceeded their targets—witnessing robust growth in their customer bases, market share, and community impact.

The secret to this success lies in our unique approach. We don’t just guess; we construct and execute data-driven strategies focused on delivering long-term, sustainable results. During a time of misinformation and distance, our content fosters the rapport, trust, and community required to truly stand out.

My diverse network of experts and I are here to help your organization build meaningful stakeholder connections that maximize your goals and guarantee long-term sustainability.

Let’s connect.

Our Values

  • Wahkotowin: ᐊᐧᐦᑯᐦᑐᐃᐧᐣ | we are all connected, we are all related.
  • Sakihiwewin: ᓴᑭᐦᐃᐁᐧᐃᐧᐣ | love for all.
  • Manachihtowin: ᒪᓈᐟᒋᐦᐃᐁᐧᐃᐧᐣ | respect.
  • Mistahimekowin: ᒥᐢᑕᐦᐃᒣᑯᐃᐧᐣ | generosity.
  • Nisitihtamowin: ᓂᓯᑎᐦᑕᒧᐃᐧᐣ | understanding.
Read more about our values here

These values, applied.

In September 2026 I published Storytelling That Moves People, a pocket guide to narrative marketing for small charity fundraisers. Its method is built on the same five values above. It's the clearest account I've written of how this practice works — and at 114 pages, the shortest.
Learn more, and get your copy today.

Our Impact at a Glance

Based in Hamilton, Ontario, Canada, our reach and impact extend far beyond our local borders:

  • Nearly 30 Years of Excellence: Delivering expert strategic development since 1997.

  • $1 Billion+ Generated: Proven revenue influence and generation for our clients.

  • A Balanced Portfolio: 52% of our clients are non-profits, and 48% are in the corporate business sector.

  • Championing the Underdog: Two-thirds of our clients are small to medium-sized businesses (SMBs) and organizations.

  • Everywhere You Are: Our clients operate locally, regionally, and nationally across Canada.

Ready to Get Up to Know Good?

We are committed to delivering professional, persuasive solutions that drive your business and objectives forward. Let’s connect and build something great together.

We've Changed

Engage Philanthropy Market Forces The Philanthropic Brain is up to Know Good.

Learn more

Active Memberships

Conor is an active and engaged member in the following organizations. 

Privacy and Data Security

You can access our Privacy Policy and information here.