Our Core Values: Rooted in Tradition, Driven by Humanity Know Good Consulting is a proudly Indigenous-owned business. Our Founder and Lead Know-Goodnik, Conor Tapp, is a proud member of the Métis Nation of Alberta. Growing up in Winnipeg and Calgary, his mother instilled in him the profound, traditional values of community and togetherness.Throughout his career, Conor has proven that true, radical success doesn’t just happen when values “play a role”—it happens when they are the absolute foundation of the work.We honor our ancestors by bringing these deep-rooted Indigenous values into modern business strategies. Below are the guiding principles of our practice, presented in Roman Orthography, Cree Syllabics, and English: Wahkotowinᐊᐧᐦᑯᐦᑐᐃᐧᐣ | We are all connected, we are all related. More than a recognition that we are connected to all living things, it's knowing we can learn from and grow with one another. Sakihiwewinᓴᑭᐦᐃᐁᐧᐃᐧᐣ | Love for everyone. Charity.The most powerful emotion, love inspires minds and ignites passion. Love can build bridges, tear down walls, and heal wounds. Mistahimekowin ᒥᐢᑕᐦᐃᒣᑯᐃᐧᐣ | Generosity. Generously sharing our knowledge, ideas, passion, stories, time, talent, and philanthropy. Manâtcihiwewinᒪᓈᐟᒋᐦᐃᐁᐧᐃᐧᐣ | Respect.Equity, consultation, appreciating the value of knowledge and wisdom shared by others. Nisitihtamowinᓂᓯᑎᐦᑕᒧᐃᐧᐣ | Understanding.Curiosity and questions, and also kindness and wholeness with our answers. Building understanding means being willing to understand. Ready to build something great with a team that shares your values? We are Know Good Consulting. Inciting Radical Success Through Uncompromising Humanity. We are an award-winning, Indigenous-owned consultancy that partners with businesses and charities to drive long-term, sustainable growth. Backed by nearly 30 years of experience and more than $1 Billion in generated revenue, we don’t just advise—we execute data-driven strategies that sharpen your messaging, connect with the right audience, and diversify your revenue. Let’s unlock your potential and build something great together. Up to Know Good (our clients) Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here. Services We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here. Terms We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here. Connect with us today!