Know Good Values

Know Good Consulting is an indigenous-owned business. Our founder and leader, Conor Tapp, is a member of the Métis Nation of Alberta. Growing up in Winnipeg and Calgary, his mother instilled in him traditional values of community and togetherness.

Throughout his career, Conor has experienced his greatest successes when values play a role in his work.

On this page, you will see the Roman Orthography, Cree Syllabics, and English meaning for each of our values


ᐊᐧᐦᑯᐦᑐᐃᐧᐣ | We are all connected, we are all related.

More than a recognition that we are connected to all living things, it's knowing we can learn from and grow with one another.


ᓴᑭᐦᐃᐁᐧᐃᐧᐣ | Love for everyone. Charity.

The most powerful emotion, love inspires minds and ignites passion. Love can build bridges, tear down walls, and heal wounds.


ᒥᐢᑕᐦᐃᒣᑯᐃᐧᐣ | Generosity.

Generously sharing our knowledge, ideas, passion, stories, time, talent, and philanthropy.


ᒪᓈᐟᒋᐦᐃᐁᐧᐃᐧᐣ | Respect.

Equity, consultation, appreciating the value of knowledge and wisdom shared by others.


ᓂᓯᑎᐦᑕᒧᐃᐧᐣ | Understanding.

Curiosity and questions, and also kindness and wholeness with our answers. Building understanding means being willing to understand.

We are Know Good Consulting.

We are an award-winning, indigenous-owned business that helps businesses and charities increase and diversify revenue through data-driven strategies, plans, and engagements.

We have more than 26 years of experience and have influenced and generated more than $1 Billion in revenue for our clients.

Working together with Know Good Consulting can unlock immense potential for your business by sharpening your strategies, refining your messaging, targeting the right audience, and boosting engagement, ultimately leading to increased revenue and sustained growth.

Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here.

We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here.

We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here.