Marketing

MARKETING

We are marketers. brand builders. campaign makers. fundraisers. idea sparkers. audience builders. growth drivers. inspirational. designers. content creators. myth busters. data nerds. storytellers.
And we are up to Know Good.

Being known and being chosen are two different jobs.

Marketing is the second one. It’s the deliberate, unglamorous work of putting the right message in front of the right person on the channel where they’ll actually act on it — then doing that again, consistently, until it compounds. We build the systems that make that repeatable instead of lucky.

Get in TouchWhat this looks like

What This Looks Like

  1. 01

    We audit where your current marketing is spending effort without returning attention or revenue.

  2. 02

    We build the channel mix — digital, direct, social, offline — that fits your audience, not the industry default.

  3. 03

    We produce the creative and campaigns, and instrument them so you know what’s working within weeks, not years.

  4. 04

    We hand off a system your team can keep running, or we keep running it with you.

Core Focus Areas

Digital & Traditional Strategy

Offline and online working from the same plan, not two separate ones.

Direct Solicitation

Targeted acquisition and retention campaigns for donors and customers alike.

Brand Presence

Social management, stewardship installations, and creative assets that hold up across every touchpoint.

Content & Advertising

High-conversion proposals, cases for support, and ad placements built to earn the click, not just the impression.

Why Organizations Bring Us In Here

Over nearly 30 years, campaigns our founder has led have influenced more than $1 billion in revenue for the charities and businesses he has served. We treat every channel as measurable, including the ones people usually give up on measuring. Nothing goes out because it’s trendy — it goes out because the data says your audience is there and ready to act. That discipline is why a national retention campaign we ran tripled the client’s previous record response rate in year one.

Ongoing support

If you need steady help rather than a single project, our fractional services can carry this work month to month.

Bearings

A monthly review of your marketing results, with clear next steps for your team.

About Bearings

Keel

Executive marketing leadership, one to two days a month.

About Keel

Helm

Hands-on marketing and communications leadership, three to four days a month.

About Helm

Ready to turn presence into revenue?

Let's build the marketing system that gets your organization chosen, not just seen.

Get in Touch

History repeats, and this is going to be amazing.

The Know Good Approach

We believe that true success happens when values take center stage. When you partner with us, you are collaborating with a team of strategists, communicators, and data nerds whose programs have earned awards for clients and employers.

  • Data-Driven Execution

    We don’t just guess. We construct and execute data-driven strategies focused on delivering long-term, sustainable results.

  • Proven Track Record

    We bring nearly 30 years of strategic development experience to the table. Over those years, programs our founder has led have influenced more than $1 billion in revenue for the charities and businesses he has served.

  • Tailored for Your Needs

    Two-thirds of our clients are small to medium-sized businesses (SMBs) and organizations. We proudly support a balanced portfolio where 52% of our clients are non-profits, and 48% are in the corporate business sector.