Success Story: Donor Retention and Acquisition Campaign "Our response rates tripled compared to other campaigns." The Challenge: Deepening National EngagementOur client, a national organization operating across roughly 60 communities, needed to significantly improve their donor retention and acquisition rates. While they possessed a well-built online presence and a robust Corporate Social Responsibility (CSR) database, they needed a fresh, highly targeted strategy to activate those audiences and drive sustainable growth.The Approach: Ask Bold Questions.We didn’t just guess at what the audience wanted; we went straight to the source. We started by analyzing existing feedback survey data and facilitating targeted focus groups to uncover the core motivations of their constituents. Armed with this data, we identified high-potential communities and crafted a series of bold, thought-provoking questions that spoke directly to why people choose to engage with this organization.The Journey: Inspiring Action Through Omnichannel Strategy.To bring these bold questions to life, we developed a highly synchronized campaign. We created a series of direct-mail postcards delivered on a carefully timed schedule, complemented by supplementary online content crafted in collaboration with creative teams.Every single touchpoint anchored readers in the core mission—reminding them why they support the organization and why their continued partnership matters. Leveraging the client’s strong brand presence, we rigorously A/B tested addressed versus unaddressed mail, ensuring every dollar spent maximized reach and response.The Outcome: Record-Breaking Responses and Recurring Revenue.The bold questions received a massive response. The project shattered expectations, tripling the organization’s previous record response rate for acquisition and retention campaigns.But the most impactful metric for our client was the sustainable revenue we unlocked: the campaign drove a significant, unexpected surge in constituents shifting from annual contributions to monthly, recurring engagements—solidifying a long-term foundation for the organization’s future.Ready to ask the bold questions that drive growth? About Client Privacy You might notice that we don't name our clients in our success stories. That is entirely intentional. True growth requires vulnerability. Achieving radical success means first acknowledging that something isn't working—a conversation that is hard enough to have in private, let alone broadcast across the internet. We protect our clients' identities fiercely because we believe you shouldn't have to sacrifice your brand's pride to celebrate its evolution. We safeguard your story so you can focus entirely on your success. We are Know Good Consulting. Inciting Radical Success Through Uncompromising Humanity. We are an award-winning, Indigenous-owned consultancy that partners with businesses and charities to drive long-term, sustainable growth. Backed by nearly 30 years of experience and more than $1 Billion in generated revenue, we don’t just advise—we execute data-driven strategies that sharpen your messaging, connect with the right audience, and diversify your revenue. Let’s unlock your potential and build something great together. Up to Know Good (our clients) Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here. Services We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here. Terms We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here. Connect with us today!