Success Story: Donor Retention and Acquisition Campaign

"Our response rates tripled compared to other campaigns."

The Goal
Increase retention and acquisition rates.
Our client, a national organization with operations in roughly 60 communities, was looking for to improve donor retention and acquisition rates. 
The organization had a well-built online presence and a large CSR database.
The Approach
Ask bold questions.

We started by reviewing existing feedback survey data and leading a short series of focus groups to identify key themes and motivations among constituents. We then crafted a series of bold questions that spoke directly to why people engaged with this organization, and identified communities with high potential for acquisition success.

The Journey
Inspiring Action.

We created a series of postcards that would be delivered on a very carefully timed schedule. We also worked with creative teams to provide supplementary online content, as well.

Each piece that was delivered, and all supplementary online content, anchored readers in why people have chosen to do business with this organization and why they may choose to continue to do so. The campaign asked bold questions, and included ways for the reader to provide a response.

Leveraging our client’s strong brand presence, we did some A/B testing with addressed and unaddressed mail as part of the campaign.

The Outcome
Bold questions received a big response.

The project exceeded it’s target by tripling the organization’s previous record response rate for acquisition and retention campaigns. More importantly for this client was that they experienced significant and unexpected growth in their number of constituents engaging on a monthly schedule as opposed to annually. 

We are Know Good Consulting.

We are an award-winning, indigenous-owned business that helps businesses and charities increase and diversify revenue through data-driven strategies, plans, and engagements.

We have more than 26 years of experience and have influenced and generated more than $1 Billion in revenue for our clients.

Working together with Know Good Consulting can unlock immense potential for your business by sharpening your strategies, refining your messaging, targeting the right audience, and boosting engagement, ultimately leading to increased revenue and sustained growth.

Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here.

We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here.

We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here.