Success Story: Digital Information and Stewardship Screens

"It screams Thank You! while helping people."

The Goal
Amplify Stewardship Content, Reduce Stewardship Cost
Our client, a regional organization, was investigating static and structural donor walls when we began engaging about digital solutions. Our client’s goal was quite simple – improve their ability to visibly steward donors, and make the recognition something that could be cost-efficiently updated by staff.
There were few locations for donor recognition in public spaces and very limited room for growth.
The Approach
Simplify, Communicate

We worked with our client, their partner, and the landlord to obtain permission to mount a screen in a visible location in the building’s entryway. Once we knew how large our screen would be, we set out to design a tool that would capture the attention of guests to the property while clearly conveying messages. 

The Journey
Security, Standards, Templates

Know Good handled procurement for our client, which included the digital screen, a small Windows-based computer, and items to secure the screen and computer appropriately. Electrical and mounts were handled by the landlord.

We designed a template for our client that was easy to update with new donor information by any team member, and also provided templates for sharing campaign, program, and engagement information.

Our first iteration was very well received by the audience and our client, but we found that guests would glance and notice but not remain engaged in the content. We saw an opportunity to enhance the tool further and added additional elements to keep the audience engaged.

As soon as we released version 2 of the information and stewardship presentation, guests to the property would remain engaged with the screen for the duration of their time in the area. 

The Outcome
An accessible tool that says so much more than Thank You.

This project resulted in guests learning about the organization’s programs and how to access them, as well as seeing genuine notes of gratitude to supporters. The project also provided opportunities for guests to engage and donate while they consume the content.

Our client, as well as guests, donors, funders, and partners all have expressed appreciation for the project. While we are thrilled to have met the initial goals our client had, we are beyond excited to know that this tool has improved access to critical, life-changing services for some families. That’s something a structural donor wall simply cannot do.

We are Know Good Consulting.

We are an award-winning, indigenous-owned business that helps businesses and charities increase and diversify revenue through data-driven strategies, plans, and engagements.

We have more than 26 years of experience and have influenced and generated more than $1 Billion in revenue for our clients.

Working together with Know Good Consulting can unlock immense potential for your business by sharpening your strategies, refining your messaging, targeting the right audience, and boosting engagement, ultimately leading to increased revenue and sustained growth.

Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here.

We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here.

We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here.