Digital Donor Screens: A Thank-You That Helps People

Client success story. Project completed 2022.

“It screams Thank You! while helping people.”

The challenge

Our client, a regional charity, was exploring a traditional donor wall. They had two problems: very little public wall space to recognize donors, and the need for something their staff could update easily and affordably. They needed recognition with room to grow.

Our approach

First, we worked with the client, their partners and their landlord to secure a highly visible spot at the main entrance. Then we designed a digital display built to catch attention and share clear, compelling messages with everyone who walked through the doors.

We managed the purchase and secure installation of the screens from start to finish, and built simple templates so staff could update donor recognition, campaign messages and program information themselves.

Learning and improving

The first version was well received. But watching people in the space, we noticed most guests were only glancing at the screens.

So we released a second version with more engaging content. Glances turned into real attention, with people reading and watching for as long as they were in the area.

The outcome

The screens say far more than “thank you.” They show genuine gratitude to supporters, help guests learn how to access programs and give people an easy way to donate while they’re watching.

Our client strengthened donor stewardship and lowered the long-term cost of recognition. Most importantly, the screens helped more local families find their way to services that changed their lives.

Try this

Stand in your own lobby or entrance for ten minutes and watch what people look at. Whatever holds their attention is your best place to say thank you – and to show them where help is.

Be well.