Success Story: Digital Information and Stewardship Screens

"It screams Thank You! while helping people."

The Challenge: Beyond the Static Donor Wall

Our client, a regional organization, was initially investigating traditional, structural donor walls. They faced a twofold challenge: they needed to visibly steward their donors within highly limited physical public spaces, and they required a solution that their staff could update cost-efficiently. They needed more than just a plaque; they needed a dynamic tool with room for growth.

The Approach: Simplify and Communicate

We navigated the logistics—collaborating with the client, their partners, and the landlord to secure a highly visible entryway location. With the physical canvas established, we set out to design a digital tool intentionally crafted to capture attention and communicate clear, compelling messages to anyone walking through the doors.

The Journey: Iterating for Sustained Engagement

Know Good handled the end-to-end procurement and security of the digital hardware, while providing the client with seamless, easy-to-update templates for donor recognition, campaigns, and program information.

While our first iteration was very well-received, we noticed guests were only briefly glancing at the content rather than fully absorbing it. We saw an immediate opportunity to enhance the tool. By releasing an optimized second version with additional engaging elements, we successfully transformed passing glances into sustained, meaningful engagement for the duration of the guests’ time in the area.

The Outcome: Amplifying Gratitude and Access

The result is a highly accessible, dynamic tool that says so much more than “Thank You.” The interactive screens not only display genuine gratitude to supporters, but they also educate guests on how to access vital programs and provide immediate avenues for donations while they consume the content.

While we successfully amplified stewardship and reduced long-term costs for the client, the most profound outcome is that this tool has actively improved access to critical, life-changing services for local families – something a structural donor wall simply cannot do.

Ready to build a strategy that speaks volumes?

We are Know Good Consulting.

Inciting Radical Success Through Uncompromising Humanity. We are an award-winning, Indigenous-owned consultancy that partners with businesses and charities to drive long-term, sustainable growth. Backed by nearly 30 years of experience and more than $1 Billion in generated revenue, we don’t just advise—we execute data-driven strategies that sharpen your messaging, connect with the right audience, and diversify your revenue. Let’s unlock your potential and build something great together.

Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here.

We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here.

We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here.