The Book
Storytelling That Moves People
A Pocket Guide to Narrative Marketing for Small Charity Fundraisers
114 pages · Published September 2026
Most small charities don’t have a marketing department. They have one person — a development director, usually — writing the appeal, running the socials, booking the venue and thanking the donors, all before Thursday.
This book is for that person.
Storytelling That Moves People is a pocket guide to narrative marketing: how to find the one story your organization actually has, tell it so a donor recognizes themselves in it, and carry it across every channel without starting from nothing each time.
It’s 114 pages and it fits in a jacket pocket, which was the point. It’s meant to be carried into the work, not shelved beside it.
The STORY method
SSignature storyThe one story only your organization can tell.
TTurn the donor into the heroThey aren’t the audience for the work. They’re the reason it happens.
OOne arc, many channelsWrite it once. Adapt it everywhere.
RReal specifics over statsA number proves. A detail convinces.
YYour ask, built inCarried through the story, not bolted onto the end.
What it’s built on
The method rests on five values I was raised on — Cree and Métis values that also sit at the centre of this practice.
- Wâhkôhtowinᐊᐧᐦᑯᐦᑐᐃᐧᐣ | interconnection
- Sâkihiwewinᓴᑭᐦᐃᐁᐧᐃᐧᐣ | universal love
- Manâcihiwêwinᒪᓈᐟᒋᐦᐃᐁᐧᐃᐧᐣ | respect
- Mistahi-mêkiwinᒥᐢᑕᐦᐃᒣᑯᐃᐧᐣ | generosity
- Nisitohtamowinᓂᓯᑎᐦᑕᒧᐃᐧᐣ | understanding
They aren’t decoration on the book. They’re the reason the method works the way it does. It asks you to treat a donor as kin rather than as a line of revenue — and in my experience, that’s also the version people answer.
Where to get it
Choose your reading style, paperback or eBook, and enjoy.
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Kobo Edition
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If it would be more useful in five hands than in one, write to me and I’ll sort out copies.
The book is the short version of how this practice works. The long version is the practice itself.