Communications

COMMUNICATIONS

We are communicators. writers. editors. word nerds. messengers. presenters. translators. mic droppers. listeners. bridge builders. connectors. jargon slayers. truth tellers.
And we are up to Know Good.

Trust is built in public, one message at a time.

Your organization’s story doesn’t just get told once — it gets told in every newsletter, every crisis response, every donor report, every interview. Communications is where we make sure all of those add up to the same trustworthy voice instead of competing with each other. Get this right and people advocate for you without being asked.

Get in TouchWhat this looks like

What This Looks Like

  1. 01

    We find the authentic version of your voice — not a generic “brand tone,” yours specifically.

  2. 02

    We build out the narrative across the materials your stakeholders actually read: reports, newsletters, interviews, blogs.

  3. 03

    We prepare a critical-response plan before you need one, so a hard moment doesn’t become a lasting one.

  4. 04

    We keep the content pipeline moving so your voice shows up on a schedule, not just when there’s news.

Core Focus Areas

Narrative & Voice Development

Defining how you sound and how your story gets told, across every material you put out.

Critical Response

Tactical communication planning for the sensitive, high-stakes moments you can’t script on the fly.

Stewardship & Reporting

Impact reports, interviews, and materials that prove your value to the people who already support you.

Content Inventory

Ongoing newsletters, blogs, and internal and external messaging, produced on a rhythm.

Why Organizations Bring Us In Here

We’ve written the plan that gave a voice to thousands of people advocating for policy change, and the reporting systems that turned a static donor wall into a two-way relationship. Both worked for the same reason: the communication was built around what the audience needed to hear, not what was easiest for us to write. That’s the standard every piece of content we produce is held to.

Ongoing support

If you need steady help rather than a single project, our fractional services can carry your communications month to month.

Bearings

A monthly review of your marketing results, with clear next steps for your team.

About Bearings

Keel

Executive marketing leadership, one to two days a month.

About Keel

Helm

Hands-on marketing and communications leadership, three to four days a month.

About Helm

Ready to build a voice people trust?

Let's find your authentic story and put it in front of the people who need to hear it.

Get in Touch

History repeats, and this is going to be amazing.

The Know Good Approach

We believe that true success happens when values take center stage. When you partner with us, you are collaborating with a team of strategists, communicators, and data nerds whose programs have earned awards for clients and employers.

  • Data-Driven Execution

    We don’t just guess. We construct and execute data-driven strategies focused on delivering long-term, sustainable results.

  • Proven Track Record

    We bring nearly 30 years of strategic development experience to the table. Over those years, programs our founder has led have influenced more than $1 billion in revenue for the charities and businesses he has served.

  • Tailored for Your Needs

    Two-thirds of our clients are small to medium-sized businesses (SMBs) and organizations. We proudly support a balanced portfolio where 52% of our clients are non-profits, and 48% are in the corporate business sector.