KNOW GOOD CONSULTING

Your voice, amplified.

Quiet by design, we work in the background so the people you serve hear you clearly, in the right places, in a voice that's unmistakably yours.

Inciting radical success through uncompromising humanity.

For nearly 30 years, organizations have brought us in to lead high-stakes strategy and campaigns, and to lead the repair when things go sideways. The work rarely makes noise. The results do.

Strategic marketing, communications, and revenue development for businesses and charities in Hamilton and across Canada.

Book a ConversationPrefer to talk? Call 289-680-8980
Nearly 30

years leading marketing, strategy and fundraising

$1B+

in revenue influenced by programs Conor has led over his career

Since 2010

helping businesses and charities as Know Good Consulting

52 / 48

a balanced mix: 52% non-profit clients, 48% business

Equity-forward, always. It's a condition of how we work, not an add-on.

How We Navigate Your Growth

Strategic Planning

High-level guidance and revenue development for your next major initiative.

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Marketing

Soulful, results-driven marketing for the non-profit and corporate sectors.

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Communications

Cutting through the noise to tell your organization’s authentic story.

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Fractional Leadership

Senior marketing and strategy leadership, part-time. Pay for the work being done, and the leadership to keep it moving.

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In their words

“Perhaps the strongest element of the fund development program is its approach to donor acquisition. The program is rooted in research and an understanding of donor behaviour and is yielding strong results in terms of the number of donors and gifts received.”

Third-Party Consultant · Independent Report

“I appreciate Conor's ability to cut to the chase and identify underlying potential, and to develop plans and relationships that get results.”

Stephen W. · Canadian Blood Services

“Conor demonstrates a sincere and energetic commitment to results-based initiatives. He is creative and strategic in his planning and is able to employ effective evaluative strategies that enable him to set a comprehensive course toward success.”

Sabrina D. · National NGO Leader

“Conor shows immense professionalism and leadership, with deep knowledge of business and marketing.”

Brent H. · President, Steam Train Creative

“Excellence in developing a marketing plan based on past company performance. It remains highly relevant.”

Chris C. · CEO, Men In Kilts

“Absolutely amazing! So excited to see the results of your heart and soul campaign Conor! Thank you does not begin to express how thankful we feel about your work on this project!”

Lori R. · Provincial Organization Leader

“Hey Conor. I just wanted to let you know that I got a call from * at * about how awesome the new campaign you are running for us is - the new videos! Well done, sir!”

Deb R. · Executive Director

Success Stories

All success stories →
Fractional leadership · 4+ years

ADVAS

Leading fundraising, marketing and brand for a victim services organization, revenue grew 40% within two years. Along the way, the team secured grants for much-needed technology upgrades and published a community resource book.

About fractional leadership →
Temporary contract leadership role

Revenue Development Strategy

Challenge: A service provider faced stagnant sales and needed an urgent, modernized sales strategy without extra marketing investment.

Outcome: Experienced a nearly 17% increase in year-over-year sales revenue despite reducing the sales team.

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Strategy and campaign execution

Donor Retention and Acquisition Campaign

Challenge: A national organization needed to significantly improve their donor retention and acquisition rates with a fresh strategy.

Outcome: Tripled previous record response rates and substantially increased recurring engagements.

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Product development and launch

Predictive Analytics App and Website

Challenge: An industry expert sought to digitize a complex predictive scoring system into a secure online platform.

Outcome: Market-ready product launched on schedule, deployed across multiple locations, reducing risk and costs.

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Organizational development consultant

Best Practices Adoption

Challenge: A national organization struggled with inconsistent execution and a fractured client experience across its network.

Outcome: Measurable increase in productivity, soaring client satisfaction, and profound cultural impact.

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Storytelling That Moves People book cover

The method, written down.

Published September 2026

Storytelling That Moves People is Conor's pocket guide to the narrative approach behind the work above — finding the one story an organization actually has, and telling it so the people who fund it recognize themselves in it. Written for small charity fundraisers. Useful to anyone who has to make a case for something they believe in.

Learn more, and get your copy today

Organizations I've worked with

Organizations I've worked with

Let's talk about what your organization needs.

Tell us where things stand, and we'll tell you how we can help, or who can.

Book a Conversation289-680-8980connect@knowgood.ca