Success Story: Strategic Plan

"We found the soul of our business."

The Goal
Restore the energy and life to their mature business.

A mature sales-driven business was facing increased competition, leading to a plateau in overall revenue and a significant drop in some market segments. The team, many of whom had been with the business for more than ten years, were feeling tired and some were openly discussing exit strategies.

The owners of the business knew that to overcome their challenges they needed to restore the vibrancy of their business.

After a previous strategic plan had failed to create the seismic shift the owners wanted, they called us.

The Approach
Identify the source of energy and life for this business.

Our early work with this team included meeting individually and as a group with owners, workers, clients, and partners to identify the many ways that the business was adding vibrancy and life to its community, and how the community was in turn giving that life back to the business in non-monetary ways.

We discovered that the business had valuable, reciprocal relationships with clients and workers who predated the active strategy, but that a shift in tactics had created a multi-tiered community of clients and workers.

The Journey
Collaboratively unpacking the story of this business and why it matters.

It was apparent to everyone we met with that the business had not lost its fire – just the flame – and that our journey with this client needed to reignite the ember.

We collectively unpacked decades of history, sharing origin stories, failed initiatives, big successes, and even bigger goals.

Together, we understood the passion and power that propelled this business and acknowledged the sources of pain the business was experiencing.

The Outcome
A Strategic Plan that elevated this business to new heights.

This project produced both a three-year and five-year strategic plan for this client and guided the owners and team as they focused on efforts to regain market share and grow partnerships.

Within months of releasing the strategy to the team, operational plans were updated and staff were busily activating core elements of the plan.

Our client experienced a 13% increase in client retention in the first year. More importantly for this client, though, is that they were able to recover 28% of the clients they had lost in recent years over same time period. Company culture experienced a major transition, and there were no resignations from the team in the first year.

We are Know Good Consulting.

We are an award-winning, indigenous-owned business that helps businesses and charities increase and diversify revenue through data-driven strategies, plans, and engagements.

We have more than 26 years of experience and have influenced and generated more than $1 Billion in revenue for our clients.

Working together with Know Good Consulting can unlock immense potential for your business by sharpening your strategies, refining your messaging, targeting the right audience, and boosting engagement, ultimately leading to increased revenue and sustained growth.

Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here.

We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here.

We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here.