Success Story: Strategic Plan

"We found the soul of our business."

The Challenge: Reigniting a Stalled Legacy

A mature, sales-driven business was facing increased competition, leading to plateaued revenue and a significant drop across key market segments. The team—many of whom had been there for over a decade—was exhausted, with some openly discussing exit strategies. The owners knew they desperately needed to restore the vibrant soul of their business to survive. After a previous, traditional strategic plan failed to create the seismic shift they needed, they called us.

The Approach: Finding the Pulse Before the Plan

We didn’t just look at their spreadsheets; we looked for their pulse. By meeting directly with owners, frontline workers, clients, and partners, we identified exactly how the business was adding life to its community—and how the community reciprocated. We uncovered that while the business possessed deeply valuable relationships, a recent shift in tactics had unintentionally created a fractured, multi-tiered community.

The Journey: Unpacking the Story

It was immediately apparent that the business hadn’t lost its fire; it had just lost its flame. Our journey was about collaboratively reigniting that ember. Together, we unpacked decades of history—sharing origin stories, acknowledging failed initiatives, celebrating massive successes, and laying out even bigger goals. We collectively identified the profound passion propelling the business forward while transparently addressing its core sources of pain.

The Outcome: Radical Growth and Zero Resignations

We delivered comprehensive three-year and five-year strategic plans that elevated the business to entirely new heights. Within months, operational plans were updated, and a re-energized staff actively activated the core elements. In the first year alone, our client experienced a 13% increase in client retention and successfully recovered 28% of the clients they had lost in recent years. Most importantly, the company culture underwent a massive transformation: there were zero resignations from the team.

Ready to find the soul of your business?

We are Know Good Consulting.

Inciting Radical Success Through Uncompromising Humanity. We are an award-winning, Indigenous-owned consultancy that partners with businesses and charities to drive long-term, sustainable growth. Backed by nearly 30 years of experience and more than $1 Billion in generated revenue, we don’t just advise—we execute data-driven strategies that sharpen your messaging, connect with the right audience, and diversify your revenue. Let’s unlock your potential and build something great together.

Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here.

We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here.

We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here.