Success Story: Customer Acquisition Strategies and Campaign

"In the first year, we achieved 225% of our goal."

The Goal
Acquire new customers.
Our client, a national organization with a vast network of high net-worth clients and partners, was seeking new customer acquisition strategies to attract revenue and partners for a product they had recently launched. 
The new product appealed mostly to a demographic with which this organization did not have significant market penetration.
The Approach
Connect with people where they are, on their terms.

We got to know the early adopters by analyzing data from the organization and then connecting with other available data sources. We met with some customers and identified common themes and motivations in this group. 

We then built a series of profiles for ideal prospects, with a clear understanding of what was motivating each individual to participate.

The Journey
Building a network of communities and bridges.

Acknowledging that the brand was known but not widely accessed within the target group, we started by seeking partnerships with businesses and organizations that were in high demand within this market segment. We also sought to strategically attract the right customers and motivation to the product in the phase one of our project.

In phase two, we leveraged our partnerships and strategic market presence, along with high-quality data, to launch a targeted and exclusive campaign.

The Outcome
was pretty spectacular.

The project produced a packaged and replicable campaign for this organization and taught their teams how to think and act strategically. All campaign partnerships and data sources were developed with organization staff present, so the relationships required no transition once our contract concluded.

In the first year of this campaign model, the organization achieved 225% of their goals for customer acquisitions. Average transactions were also slightly above expectations.

We are Know Good Consulting.

We are an award-winning, indigenous-owned business that helps businesses and charities increase and diversify revenue through data-driven strategies, plans, and engagements.

We have more than 26 years of experience and have influenced and generated more than $1 Billion in revenue for our clients.

Working together with Know Good Consulting can unlock immense potential for your business by sharpening your strategies, refining your messaging, targeting the right audience, and boosting engagement, ultimately leading to increased revenue and sustained growth.

Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here.

We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here.

We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here.