Success Story: CSR Strategies and Activation "We got international attention and awards ." The Challenge: Breaking Out of the NicheOur client wanted to significantly increase their brand presence and activations across Western Canada. While they were widely recognized as experts within their field, their customer base was highly niche. They needed a powerful Corporate Social Responsibility (CSR) strategy to break out of their bubble and develop broad appeal with mass-market segments.The Approach: Tell a story everyone wants to be a part of.We didn’t just guess at what the mass market wanted; we started by identifying the key segments where the business had the highest growth potential, taking the time to understand exactly what motivates those customers to act. From there, we built a highly targeted, engaging CSR program designed to appeal directly to them, and identified the marketing channels with the absolute best reach.The Journey: Amplifying the narrative.The initial program launch exceeded all expectations. To keep the momentum soaring, Know Good Consulting stepped in to actively support our client, acting as the brand’s spokesperson and storyteller during an extensive media tour. We hit the ground running, delivering more than 30 presentations, securing 15 earned media interviews, and facilitating dozens of individual and small group engagements. The narrative was so compelling that the business was frequently invited to present at major academic and industry events.The Outcome: A million activations and international acclaim.The results spoke for themselves. The CSR program we developed garnered international attention and won multiple prestigious awards. But the most important metric for our client was the ground-level impact: the program tracked more than one million activations across Western Canada. All of the brand’s online channels saw sustained, double-digit increases in positive engagements, and new customer account activations soared.Ready to tell a story everyone wants to be a part of? About Client Privacy You might notice that we don't name our clients in our success stories. That is entirely intentional. True growth requires vulnerability. Achieving radical success means first acknowledging that something isn't working—a conversation that is hard enough to have in private, let alone broadcast across the internet. We protect our clients' identities fiercely because we believe you shouldn't have to sacrifice your brand's pride to celebrate its evolution. We safeguard your story so you can focus entirely on your success. We are Know Good Consulting. Inciting Radical Success Through Uncompromising Humanity. We are an award-winning, Indigenous-owned consultancy that partners with businesses and charities to drive long-term, sustainable growth. Backed by nearly 30 years of experience and more than $1 Billion in generated revenue, we don’t just advise—we execute data-driven strategies that sharpen your messaging, connect with the right audience, and diversify your revenue. Let’s unlock your potential and build something great together. Up to Know Good (our clients) Our clients are come from the non-profit sector (52%) and the business sector (48%). Most of our work has reached National and Regional teams and audiences in Medium and Large operations. Learn more here. Services We offer expert services to meet your Strategy, Marketing, Communications, and Engagement needs. Learn more here. Terms We offer business consulting services with flexible terms that meet the needs of our clients and the communities we all serve. We support single projects, term engagements, and ongoing service agreements. Learn more here. Connect with us today!