Helm

Fractional Leadership · Helm

Hands-on marketing and communications leadership, three to four days a month.

Some teams need more than direction. They need someone to write the things that matter, run the campaigns, and keep every moving part on schedule. Helm puts an experienced hand on the wheel three to four days a month, steering the work week to week.

Book a Conversation How a month works

Time

Three to four days a month, with replies within 24 hours

Role

Your fractional director of marketing and communications

For

Small and mid-sized businesses and charities

Investment

$3,500 a month for charities, $5,000 a month for businesses

Who this is for

Helm fits small and mid-sized teams, businesses and charities alike, in one of three places.

You don’t have a marketer yet.

We plan the work, write it, and run it, with freelancers or agencies handling design and production.

Your marketer or ED is stretched thin.

We take the heavy writing and campaign management off their plate.

You have someone handling the day to day.

Maybe a coordinator runs your socials, newsletter or outreach. We work alongside them, guide their work, and fold it into the bigger plan.

Looking for strategy and leadership rather than hands-on support? Keel may be the better fit.

What we do

Writing that matters

Appeals, newsletters, blogs, press releases, web pages, speeches, talking points and reports.

Campaigns, start to finish

From the first brief to the final report.

Freelancers and agencies

Including your design and social partners: briefed, reviewed and kept on budget.

Calendars that hold

Content and campaign calendars kept on track.

Monthly reporting

What moved, what didn’t, and what’s next.

How a month works

A clear plan, hands-on time where the month needs it most, and a record of where that time went. Every hour you pay for is a working hour.

01
A plan for the month
Agreed at the start of each month. New requests replace something in the plan rather than piling on top of it.
02
Three to four days of hands-on time
Used where the month needs it most.
03
Replies within 24 hours
Working requests count toward your monthly time; quick notes and check-ins don’t.
04
A monthly report
Where the time went, what moved, and what’s next.

What this isn’t

Design, video or social media management.

We direct that work and build it into your campaigns, while the making stays with the people who do it best.

Running your ads.

We set the strategy and review results; your ad partner runs the campaigns.

Media relations or crisis response.

Those moments need someone reachable within minutes. Rather than promise what we can’t keep, we’ll help you find the right person.

Investment and terms

$3,500 a month for charities and nonprofits. $5,000 a month for businesses.

Billing

Invoiced monthly, in advance. Payment by Interac e-Transfer.

Term

An initial three-month commitment, continuing month to month thereafter. Either party may end the engagement with 30 days’ written notice.

Monthly allocation

Each month’s time is used within that month and does not carry forward.

How we work

Remotely, with time scheduled flexibly across the month. Meetings are booked at times that work for both of us.

Availability

Helm is offered to a limited number of organizations at a time. We encourage you to reach out early to reserve a place.

Why Helm?

The helm is where someone stands with a hand on the wheel, adjusting course as the wind and water change.

If Keel is what keeps you steady below the waterline, Helm is the person steering, every week. (Yes, the nautical theme continues. We’ve made peace with it.)

Let’s talk it through.

It starts with a conversation about what you’re working toward and who it serves. We choose the work we take on with care, and we hope you’ll do the same with us. If it’s a fit, we start with three months together, then continue month to month.

Book a Conversation connect@knowgood.ca 289-680-8980