Our Values
Rooted in tradition, driven by humanity.
Know Good Consulting is a proudly Indigenous-owned business. Our Founder and Lead Know-Goodnik, Conor Tapp, is a proud member of the Métis Nation of Alberta. Growing up in Winnipeg and Calgary, his mother instilled in him the profound, traditional values of community and togetherness.
Throughout his career, Conor has proven that true, radical success happens when values are the foundation of the work.
We honour our ancestors by bringing these deep-rooted Indigenous values into modern business strategies.
Our guiding principles
Presented in Roman Orthography, Cree Syllabics and English.
Wâhkôhtowin
ᐊᐧᐦᑯᐦᑐᐃᐧᐣWe are all connected, we are all relatedMore than a recognition that we are connected to all living things, it’s knowing we can learn from and grow with one another.
Sâkihiwewin
ᓴᑭᐦᐃᐁᐧᐃᐧᐣLove for everyone. CharityThe most powerful emotion, love inspires minds and ignites passion. Love can build bridges, tear down walls, and heal wounds.
Mistahi-mêkiwin
ᒥᐢᑕᐦᐃᒣᑯᐃᐧᐣGenerosityGenerously sharing our knowledge, ideas, passion, stories, time, talent, and philanthropy.
Manâcihiwêwin
ᒪᓈᐟᒋᐦᐃᐁᐧᐃᐧᐣRespectEquity, consultation, appreciating the value of knowledge and wisdom shared by others.
Nisitohtamowin
ᓂᓯᑎᐦᑕᒧᐃᐧᐣUnderstandingCuriosity and questions, and also kindness and wholeness with our answers. Building understanding means being willing to understand.
Ready to build something great?
Let’s talk about working with a team that shares your values.