All Together Now: We Are Up to Know Good

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A personal note from Business Consulting Leader, Conor Tapp:

Twenty-five years. Wow!

This year (2022) marks 25 years since I first took a paid job fundraising for a charity. I had already been volunteering here and there, and I had a chance – I thought – to use my work to change the world. That first gig was …. not what I thought it would be. But it set me on a path to find ways to do more, and to do better.

And so, for 25 years I have studied, worked, connected, and engaged as much as I could. I learned from major brands – because who knows more about helping people to spend money than a brand worth billions. I learned from researchers, because they have the proof to back up my wild assumptions. I learned from you and your teams. And I worked, often multiple jobs at once, for both the for-profit and non-profit sector, explaining away my broad portfolio as simply as I could. I was either earing a living, or living with passion.

I am grateful to the impact creating organizations I serve and the stories we create together. I feel tremendous joy and privilege any time I get to share time, space and life with you. I’ve written and released a book, organized and ran a campaign with athletes who compete in the Olympics, opened a library, found a missing child (myself!), and so much more. Heck, I was interviewed by the United Nations because of a campaign I was leading! And then there are, of course, the very human stories that I have been a part of, and the memories that I will hold close for my eternity. My life story would be dark without the light you bring to it.

I have also had incredible fun and growth as a photographer, spokesperson, marketer, and strategic development leader (among other roles) for businesses. I have built strategic plans that have catapulted organizations into new realms, enabled hundreds of millions in revenue, and got to photograph the Black Eyed Peas for a magazine. I did it all without having to hurt people.

I have won awards for my non-profit work and my corporate life, and my work has been featured around the world. Over my career, programs I’ve led have influenced more than $1 billion in revenue for my clients and their communities. To capitalize on my wins, I launched brands to promote myself and my work. Each new venture gave me a chance to test and sample new ways of working. But at the end of the day, all of my successes – no matter who my client was – are grounded in the same skills and values. Whether we raised a few million together for a capital project or research fund, or we raised a few million to strengthen your business – the effort all comes from the same place.

That’s why I’ve streamlined operations and merged everything all of my work into one brand – Know Good Consulting.

Thank you for being here with me today, and thank you to everyone who has participated in my journey to this point.

I remain your partner in strategy and engagements, ready to serve.

Be well,Conor

Conor Tapp

Written by Conor Tapp

Conor leads Know Good Consulting. For nearly 30 years he has led marketing, communications and fundraising for charities and businesses, always through an equity-forward lens. If something here sounds like your organization, he'd be glad to talk it through.